Canadians have decided they want their résumé and work history in digital form, with about half the country’s work force now using LinkedIn, the online networking platform. On Thursday the company announced that there are now 10 million Canadians on LinkedIn, up from about 2 million when the website launched here in 2010.
Currently LinkedIn has 300 million members globally. Canada is one of the world’s most active countries on the site and there are three main reasons for this. The Canadian population is an early and high adopter of Internet technology and social media; LinkedIn has added a number of features in recent years to both its free and paid services; and LinkedIn has become “the de facto” way to find a job in today’s market.
Over the last four years there has been a very strong shift from paper to digital résumés and with so much information on the Internet about each person, a LinkedIn profile provides a place where people can control that narrative, with what they decide to highlight and share with their network about their skills, job and educational history.
In addition, as of Sept. 30, there are more than 150,000 active company pages on LinkedIn that represent businesses located in Canada, the company said, and many post their available jobs on the site.
The vision for LinkedIn in Canada is to have every member of the Canadian work force on the site, all the companies in the country, all their jobs and the skills that are needed to fill them. The site can use all that data to help workers, institutions and governments know what skills are in the highest demand, and where there are skills gaps. Also, students can find out how well graduates from various schools have fared in the job market.
Source: The Globe and Mail